330 Toys. One Big Heart.

ANNABEL TRENDS  |  CHRISTMAS TOY DRIVE 2026

Annabel Trends Gives Back This Christmas

We're kicking off our Christmas Toy Drive with 330 brand-new toys for Hearts of Purple, and we're inviting the Gold Coast community to help spread even more Christmas joy!

Christmas is all about giving, and this year Annabel Trends is making it extra special. During our annual Warehouse Sale in Burleigh Heads, we're proudly supporting Hearts of Purple, a local organisation helping individuals and families impacted by domestic and family violence.

330 toys to kick off the Christmas magic

Annabel Trends has committed to donating 330 brand-new toys, with a total full retail value of $10,000, to Hearts of Purple.

The collection includes cuddly koalas, colourful unicorns, dolls, puzzles and imaginative play kits, all chosen to bring a little happiness to children this Christmas.

Buy One, Give One. Double the joy!

At our Warehouse Sale from 12 to 14 November, for every toy purchased and donated from our specially marked toy collection, Annabel Trends will donate another toy to Hearts of Purple. There is no cap on additional matched donations.

Whether you're shopping for your little ones, crossing off Christmas gifts or simply looking to make a difference, your participating purchase helps us give more.

Three ways to get involved: 

Big bargains. Big hearts.

Our much-loved Warehouse Sale is back, with up to 80% off selected gifts, homewares, accessories, picnic essentials and special warehouse finds. It is a chance to tick off Christmas shopping, discover a bargain and do something wonderful for the community.

A note from Sally Dunn, General Manager: 

My mum, Annie Dawe, started Annabel Trends in 1966 with a love of colour, creativity and making people smile. Sixty years on, it means so much to carry that spirit forward by supporting families in our own Gold Coast community. This Christmas, we're proud to stand alongside Hearts of Purple to help shine a light on domestic and family violence and break the silence surrounding it. We're starting with 330 toys, and we hope our community will join us in spreading a little more kindness, hope and Christmas joy to families who need it most.”