Our Bright Bold Story Since 1966
1966
It all began when Annie started making handmade toys for the Brookville Kindergarten fete. Her first sales followed soon after to Humpty Dumpty Toy Shop in South Yarra and Matchbox in Armadale, featuring her beloved dressed rag dolls.
1967
Annie ventured into kitchen napery, selling to Georges Home Store and introducing Australia’s first clash colour prints — bold oranges, pinks, and playful patterns.
1974
Exhibited at the very first Australian Trade Fair, marking the start of Annabel Trends’ trade journey.
1980's
Expanded internationally after meeting Marlene from Earthly Things at the High Point Trade Fair in North Carolina, launching The Australian Gardener’s Range in the US.
Also imported throws from the US, growing the homewares collection and ushering in the era of tapestry cushions, throw rugs, novelty soaps, and garden gifts.
1990's
Became a pop culture favourite, featured in Two Fat Ladies, The Naked Chef, and Kath & Kim through licensing with the ABC and BBC. This decade also saw the creation of our iconic heat pillow and eye rest pillow, leading the way in Australian wellbeing products.
1997
Proudly awarded Gift of the Year.
2000-2006
Sally completed her apprenticeship under
Annie, mastering every aspect of the business.
This era saw the introduction of the Squidgy Pillow—a game-changer for economy travel—along with the launch of Spa Trends and Sprout Garden Gloves.
2014
Annabel Trends opened its purpose-built 2,300 sqm factory and warehouse featuring 1,177 pallet spaces, a pick & pack facility, sewing room, and office space.
Now distributing nationwide across gift stores, homewares boutiques, online retailers, and specialty shops.
The Watermate brand was also released.
2016
Annie officially retired in our 50th year of gifting. This milestone year also saw the launch of our stainless steel wine tumblers and drinkware range.
2020
Happywraps and Twist Fans were developed, expanding our popular picnic and outdoor lifestyle categories.
2026 (and beyond)
Celebrating 60 years of Annabel Trends —
a proud Australian brand built on creativity, family, and joy. Our mission continues:
“Unwrapping happiness, one gift at a time.”
