About

Back to 1966

Where it
all began

Annie Dawe dreamt up ideas for the home back in 1966… bright 60’s colours, bold patterns and innovative kitchen napery emerged from her own kitchen table, all those years ago. Gradually over the years, Annie explored new niche markets so that Annabel Trends has become what it is today – a family company dedicated to supplying the marketplace with giftware that sets trends, with strengths in design, colour, practicality and presentation.

Present day

To where we
are now

In 2006, Ann’s daughter Sally relocated Annabel Trends from Melbourne to the Gold Coast in Queensland. It is here at the Burleigh Heads factory that a large proportion of the giftware is made and assembled. Fabrics, ribbons, packaging and products are sourced all over the world.

Although Annabel Trends’ began with kitchen napery, which is still a strong line for the company today, other product categories emerged: garden gifts, scented therapeutic and soothing products, travel accessories, spa and pamper products, bath and body products, baby gifts, and decorative home wares. Ann is now retired, however Sally continues to do what Ann was passionate about – scouring the world for the latest trends and innovations, in order to develop exciting new products.

We’ve got a fabulous range of gifts that are perfect for all occasions, whether it be a birthday, anniversary, Christmas or just because!

Our amazing team

Our team are all about creating beautiful things. We love showcasing bold colours and stylish designs on accessories that people love to use. We also make it our business to be authentic. With an in house design team who design from the ground up and source the latest products, to our amazing sewing and production team, bringing you all of our Australian Made products, we pride ourselves on our creativity and originality.