Making Changes for

Our Environment & Community

We support better choices. We support the Environment. Here’s to mindful giftware.

Every day we make strides towards building a more eco-conscious and sustainable system. By recycling and reusing materials, reducing harmful materials throughout our supply chain and educating those around us, we are taking one step forward towards supporting a healthier future.

Tutti Fruitti Bathroom fabrics

We are actively reducing the amount of plastic we are using in our packaging

Our impact behind the screen

So you’ve received your gold Wine Tumbler, Lunch Bag, and your wee one’s Silicone Stacking Cups, you look down at the pile of packaging at your feet and wonder where you stand in terms of sustainability. You’ll be happy to hear that we recycle material, reuse materials, and are constantly working to reduce waste.

Linen shower caps


We are redesigning our Australian-made packing range by introducing paper wrap cards and swing tags for many of our items, instead of plastic boxes.

glasses cases


We are also swapping our glasses case and safe keepers plastic boxes for recycled plastic boxes they also incorporate plant-based materials.

Unicorn Confetti hair clip


We are not using single poly bags for items anymore. Items are bagged in multiples of what they are sold in now. So, for example instead of 6 poly bags used for 6 items that will now be one Poly Bag!


We have replaced our plastic postage bags with compostable postage satchels for our retail orders.

Our impact beyond our offices

The environment needs all of us to get on board with preserving it. Here at AT HQ we educate those around us every day. We make sure to help spread sustainability throughout the retail space.

tutti fruitti sleep shorts


We consistently work with our suppliers to recycle plastic where they can. Win: A lot of our suppliers are now starting to use poly bags made from recycled plastic.

Insulated tote in hibiscus and happywrap in hibiscus

Reuse & Reduce

We are avidly supplying increased reusable products for our retailers to help cut out single-use products (shopping totes, water bottles, coffee cups, etc.). We want retailers to sell products that will build communities, not harm them.

Our impact at AT HQ

It is important to practice what you preach. Here at AT HQ, we make positive environmental contributions where we can.

Community Initiatives

Our Gold Coast-based team is part of an initiative to recycle and support our community. We work together to collect bottles and additional recyclables to TOMRA Recycling Centre, any money we earn from this goes back into a sustainable or community project.

Revers umbrella zig zag


Recycling harvested rainwater from our 15,000 lt water tank for toilets, cleaning, and gardens.


We have dedicating ourselves to composting food waste on site.

ecoBiz Star Partner

Annabel Trends is also proud to announce that we have been awarded 2-Star ecoBiz Partnership. Our team has accomplished an 11.6% reduction in our energy usage and a 58.5% reduction in our water usage since the 2014/15 baseline period.

At Annabel Trends we are, by no means, perfect, however, we’re committed to change. We promise to grow a business with the environment in mind and to continue to help educate our consumer-base by providing them with opportunities to make better environmental choices.

Annabel Trends is committed to sustainability by recycling, reducing and reusing materials across their supply chain. Since joining the ecoBiz program in 2015, they have reduced their energy intensity by 28% and their water intensity by 66%.

The ecoBiz Star Partnership is calculated based on a demonstrated decrease in resource intensity (resource use in relation to organisation activity). To be eligible to become a Star Partner an organisation must show a 10% decrease in their resource intensity for at least one of the following three categories: Energy, Water or Waste. In the subsequent years following this, the organisation needs to continue a 10% drop in resource intensity from the baseline year to maintain their status. If this is not applicable for the organisation, then the ecoBiz Sustainability Coach can recommend Star Partner status on a qualitative basis.

Cosmetic bags in tutti fruitti

Our Community

We're an environmentally conscious bunch at Annabel Trends. So on February 28, 2023, we stepped up to the challenge to participate in Clean Up Australia day, to give our local streets some love. Something we look forward to every year, to be part of our wonderful community.
With our trusty gloves and hessian bags in hand, we joined thousands of Australians in the annual big clean up. We broke up into two teams to scour our local streets. Together we collected 3 bags of recyclable material and 5 bags of general waste. We really hit the jackpot when we found a bunch of bike tyres.

Here at Annabel Trends, we are proud to support and give back to the community, through various forms of donations, to many local and national charities. We wholeheartedly believe in supporting the community that supports us, and have chosen a variety of charities to share our love and happiness with. If you would like to also help support these great causes. Click on the links below.

Baby Give Back

Baby Give Back is a Queensland charity passionate about helping vulnerable babies, children and families in our community. 

Support Baby Give Back

Edgar's Mission

Edgar’s Mission is a not for profit farmed animal sanctuary that seeks to create a humane and just world for all

Support Edgar's Mission

St John's Crisis Centre

Every day St John’s Crisis Centre provides food, clothing and other essential services for Gold Coasters in their time of crisis.

Support St John's Crisis Centre

Country Connect

Country Connect support the many First Nations people with accessing the services they need to thrive in their communities, through consulting with community members and creating customised programs and services.

Support Country Connect