About

Back to 1966

Where it
all began

Annie Dawe dreamt up ideas for the home back in 1966… bright 60’s colours, bold patterns and innovative kitchen napery emerged from her own kitchen table, all those years ago. Gradually over the years, Annie explored new niche markets so that Annabel Trends has become what it is today – a family company dedicated to supplying the marketplace with giftware that sets trends, with strengths in design, colour, practicality and presentation.

Present day

To where we are now

In 2006, Ann’s daughter Sally relocated Annabel Trends from Melbourne to the Gold Coast, Queensland. Today, our Burleigh Heads factory is where much of our giftware is thoughtfully made and assembled, using fabrics, ribbons, packaging and products sourced from around the world.

While Annabel Trends began with kitchen napery — still a core range today — the collection has grown to include garden gifts, therapeutic and soothing scents, travel accessories, spa and pamper essentials, bath and body, baby gifts and decorative homewares.

Now retired, Ann’s legacy lives on through Sally, who continues her passion for discovering global trends and turning them into joyful, gift-worthy designs. With a diverse range made for every occasion — birthdays, anniversaries, Christmas or just because — gifting has never been easier.

Click the link to explore our timeline and see how Annabel Trends has evolved over the past 60 years.

60 Years of Annabel Trends

Our amazing team

Our team are all about creating beautiful things. We love showcasing bold colours and stylish designs on accessories that people love to use. We also make it our business to be authentic. With an in house design team who design from the ground up and source the latest products, to our amazing sewing and production team, bringing you all of our Australian Made products, we pride ourselves on our creativity and originality.